The next BIG thing

Near Field communication (NFC) has arrived, and is revolutionising interactive communication. Red Echo worked with Signbox to unveil Enlighten, the unique NFC smart poster with the power to change the way people navigate and interact with brands.

Designing to the brand strategy. The design task was to create Enlighten brand graphics the identity and product brochure, conveying a modern and futuristic feel and heralding groundbreaking technology. The graphics were extending through launch party backdrops and information displays, invitations, VIP credit style cards and gifting items, aswell as the website.

The Enlighten launch party was held at the Saatchi Gallery in London. One of the galleries, complete with intallation art, was used, and was adorned with custom backdrops displaying live and working product and Enlighten specific created graphics.

Website. The futuristic and ethereal graphics created by Red Echo for Enlighten formed the graphic platform for the web site, designed and built by Gencon. The visual style created was utilised to enhance the website structure without affecting usability or access to content. Social media integration and widgets provide increased sharing opportunities and exposure.