Brand Identity, web, annaul report and values graphics
Following the recent NHS restructuring from Primary Care Trusts to a service operating within Clinical Commissioning Groups and Customer Support Units, Red Echo was invited to design and implement a new Identity. The project included Logo, website, business forms, Annual Report, Information leaflets, 48 sheet hoardings, signage, signature panels and other touchpoints. The resulting image for Herts Valleys is approachable, modern and easy to implement.
The commission also included the design of a set of values icons and graphics to involve and support Herts Valleys staff in their quest to focus on what the service is and how it operates.