NHS Central Eastern CSU

Brand Identity, web proposals, values graphics and literature

With the restructuring of the NHS away from PCTs the NHS Central Eastern CSU embarked on creating their own identity and gave Red Echo the brief of designing an Identity and brand graphics. This was followed by the design of an information pack with inserts, business stationery, pull-up banners, ‘values’ icons and graphics aswell as specific product booklets. Though the different CSU’s weren’t competing with each other the Central Eastern CSU was aware that it had to appeal and attract NHS Clinical Commissioning Groups and relay a sense of confidence that they could deliver support effectively.