NHS 111 Campaign

Winter poster and billboard campaign

Through the winter months the NHS has a real problem on their hands. With the onset of colds and flu and minor ‘slipping’ accidents, amongst other things, Herts Valleys NHS Accident & Emergency services find it hard to cope with this demand. Research shows that a large proportion of the incidents reporting to A&E departments would be better off receiving treatment at alternative services such as Urgent Care Centres or Minor Injuries Units.

Red Echo was given the task of designing a range of billboards to very directly communicate this message. Bright colours and simple pictograms were the key components of the designs, engaging the public instantly.

111 Campaign Billboard

111 Campaign billboard 2

111 Billboard campaign 3

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