Tokyo 2020 Olympic logo mischief

The logo for the Tokyo Olympisc in 2020 has finally been decided upon.

The original logo proposal was deemed to have been 'derioved from an existing logo design by Kenjiro Sanoso was shelved just five weeks after its reveal. Oops, Those designers!

As a consequence the organisers held a public competition that allowed anyone to apply and a shortlist of 4 were selected. The creators of the new shortlisted designs have submitted “written pledges” to the selection committee, stating that their work is original, and have also provided documents demonstrating the design process used to make them.

The wining solution was designed by Asao Tokolo of Tokyo, with a design based around chequers.

The official Olympics 2020 website explains:

“In Japan, the chequered pattern became formally known as “ichimatsu moyo” in the Edo period (1603-1867), and this chequered design in the traditional Japanese colour of indigo blue expresses a refined elegance and sophistication that exemplifies Japan.
Composed of three varieties of rectangular shapes, the design represents different countries, cultures and ways of thinking. It incorporates the message of “unity in diversity”. It also expresses that the Olympic and Paralympic Games seek to promote diversity as a platform to connect the world.”

The designer of the winning entry will receive a cash prize of JPY 1,000,000 (£5,500) and tickets to the opening ceremonies of the Olympic and Paralympic Games. Happy days for Asao Tokolo


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