Start-up architectural glazing company Arch came to Red Echo for discerning new Identity that truly reflected their offer and target audience. CEO Andy Habball has a wealth of experience in high end architectural glazing so providing an accurate brand Identity brief was easy. The Identity is being rolled out anto stationery, website, vans, Premises and all touchpoints.
New Scotland Yard, The Mille-Westway, and Vantage-Westway have recently looked to Signbox for state of the art interior and exterior signage programmes. As custodians of the Signbox brand image, Red Echo were commissioned to take a series of architectural shots to enable them to keep their marketing collateral up to date.
The sites in the west end and west London needed to be photographed both in daylight and at night in order to portray the effectiveness of the LED light illumination of the signage. The traffic light trails were a welcome prop on some of the shots.